Global Social Media for Razor

Case Study

Serious fun with the leading wheeled goods brand

Delivering joined-up, global social media solutions across multiple territories and languages

As one of the most innovative international toy brands, Razor’s key global demographic is a youth audience that’s switched-on and social media savvy.

For Razor, the challenge is engaging and growing with their online audience. To this end, we’ve devised a global social media strategy built on big ideas and created an immersive online platform for high impact product launches.

Engaging Razor’s audience calls for sophisticated social media, entailing myriad facets from influencer identification, management and outreach to microsite and campaign development; and from paid social to video production and continuous content creation.

Delivering not only greater levels of engagement and more followers, but also accurate metrics and meaningful analysis, we’ve been able to help Razor grow with their global audience by continually evolving and adapting their social media presence. This has been supported by attentive social listening, enabling the brand to be agile, to jump on emerging trends and to remain ahead of the curve.

Crowd are a bunch of talented people that manage to cater to our global needs from design to social media management! They are a pleasure to work with and we always feel like their most important customer although they are growing more and more each day!

Nick Tache

EMEA Marketing Manager

A truly global agency

Around the world, around the clock

Midnight 6 A.M Midday 6 P.M Midnight

Big Ideas

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