A coherent approach towards lead generation for a leading authority on world-wide company formation
Website Design & Build, Social Media Marketing, Content Marketing, Email Marketing, PPC, Video Production, Print Design
As one of the most respected firms in the UAE on matters of corporate structuring, Europe Emirates Group had the product offering, but were struggling to make full use of digital to generate new business. After performing a website audit, Crowd identified the best course of action: develop a digital strategy that would initiate appropriate lead generation through different channels, but ensuring results can be reported on and campaigns optimised.
Crowd implemented this solution by designing a user-friendly and SEO optimised content management system that effectively collected data and directed traffic towards specific landing pages. In addition, all efforts on social media, PPC and email marketing were designed to integrate into the client’s CRM system. Together with all content being optimised for search engines, the new award-winning website has:
- Delivered a 309% percent increase in sessions upon going live.
- Seen an increase from 181 sessions in June 2016 to 5,316 sessions in June 2017.
These results showcase Crowd’s successful efforts and ability to build the right audience and convert leads into new global business opportunities for EEG.
Another value add for EEG was Crowd’s introduction to Dubai Foreign Direct Investment. Since then, we have worked together to promote the female entrepreneurship initiative of Sheikh Mohammed Bin Rashid Al Maktoum. With support from the leader of the UAE, we were granted exclusive access to shoot video on any of Dubai’s government premises during the production of this promotional film.
The initial project has been a success and we look forward to developing a long and innovative list of tasks and actions that will see us working with Crowd for many years to come.