Full-Service Destination Marketing for Lake County California

Case Study

Just north of the iconic Napa Valley, sits Lake County, referred to by many as the “hidden gem” of California’s wine country.

Their stunning landscape, large lakes, blue skies and up-and-coming wine industry offered them the opportunity to again position themselves as a major tourist destination – something they hadn’t been since the 1960s.

Which is where Crowd came in.

What started as a website redesign, quickly expanded into a light rebranding, where color pallets were established, their logo refined, and a general voice established.

We were soon called on to provide full social media and Google AdWords and banner advertising management, with all efforts producing very positive returns.

Here’s a just few examples of real data from the first year of the relationship:

  • 37% increase in organic web traffic
  • 340% increase in social media audience
  • 32% increase in hotel bookings

Plus, since Crowd joined the cause, Lake County has experienced a $5.6 million increase in visitor spending from January 2015 to December 2016. What makes that even more impressive is that it came despite the fact that in late 2015 the county was devastated by the largest wildfire in California in 40 years – which cut off much of the region for a few months.

We have an amazing place to offer those who are looking for an affordable and unique California experience. Crowd has been instrumental in pulling our brand and strategy together, which has helped tell our story, and thus drastically increase our visitor spend.

Michelle Scully

Deputy County Administrative Officer

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For more case studies on Social, Community Building, Branding, or Web Design & Build email us at results@thisiscrowd.com

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