Business Review Microsite

Challenge

Previously, the Yearbook was ‘fixed’ and only published annually – content quickly went out of date. Content now has to be updated quarterly, so things had to change. To do this, the communications staff needed to update the report in-house to avoid delay. The Business Review Microsite had to be accessible, easily updatable, and make information come to life.

Solution

The Dubai Airports Business Review Microsite is a mobile-friendly, WordPress microsite in English and Arabic. This easy-to-navigate scrolling page incorporates videos, carousels and animations for each area of interest, and there is an archive for older posts so that valuable PR content builds up over time.

Our deep understanding of the client’s needs and audience interactions informed our development and report interactions. Data intelligence and audience insights guided the development team. As a result we created an accessible, interactive, animated and archivable digital report format that everyone enjoys to read.

We carefully track the areas of reader interest, allowing us to focus on the content that matters. Data analysis and content strategy helps us design and improve the customer experience. As one of the first assets to incorporate Dubai Airports’ new branding, this report is an extension of DA’s new corporate brand, helping to familiarise employees and reader audiences with its fresh identity.