Role
Market
- European Union
Revitalising Optris’ digital presence globally with a web redesign enhancing site performance, SEO and user experience to boost brand engagement and lead generation across European, US and Chinese markets.
Campaign summary
Innovative supplier of infrared measurement, Optris, required a comprehensive digital strategy and refresh to enhance brand awareness, improve user engagement and strengthen its global presence. Crowd’s integrated solution focused on a mobile-responsive website redesign with optimised SEO and tailored content to target audiences across Europe, USA and China. The campaign included platform-specific social media strategies, such as the launch of an Instagram account for more dynamic brand storytelling. Localisation efforts ensured cultural relevance, especially for the Chinese market, with region-specific content and compliance support. This multi-faceted approach established Optris as a leader in its field, reinforcing brand credibility and expanding global reach.
Challenge
With the existing website speed and SEO issues beyond repair, Crowd was tasked with designing and building a new user-friendly site with a modern look and feel. Given the diversity of the target audience across three continents, the site needed to be multilingual and appeal to a variety of cultures.
01
Solution
Website Revamp
Crowd’s digital development experts built a high-performance, mobile-responsive website in five languages, perfectly aligned with global UX best practices and advanced technical SEO standards. Integrated features included custom product calculators and configurators.
Mobile version
02
Solution
Paid social ads
After in-depth audits, we leveraged our cross-functional team of creative, technical, and data analysis experts to develop a data-driven social and performance marketing strategy. This seamlessly integrated across the brand’s platforms, targeting audiences across Europe, USA and China.
03
Solution
Content Strategy and Creation
In addition to delivering a multilingual website that catered to diverse target markets, Crowd’s global specialists created tailored, engaging content and managed complex market localisation to redefine Optris’ image as an industry leader across distinct cultural landscapes.
Impact
Crowd’s digital revamp significantly improved Optris’ website performance, driving increased user engagement, higher SEO rankings, and enhanced brand visibility across key global markets. The redesigned website led to faster load times, a more intuitive user experience, and a stronger global presence. SEO improvements resulted in higher search rankings, attracting more organic traffic from all the target markets. With a refreshed digital strategy, including social media and paid advertising, Optris was successfully repositioned as a modern and innovative leader in infrared measurement technology.
Client Testimonial
Through Crowd, I’ve found not only professionals passionate about their work but also who support and have a sense of stability. Their creativity and commitment have brought my vision for Optris to life, and I am consistently impressed by their ability to turn challenges into opportunities.
Ekaterina Kadykova,
Online Marketing Specialist Optris
FAQs
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What digital marketing services did Crowd provide for Optris?
Crowd delivered comprehensive website builds, technical SEO, social media strategy, paid media advertising, multilingual content creation, and global brand localisation.
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How did Crowd improve the Optris website?
Crowd designed and built a mobile-responsive, multilingual website in five languages, fixing legacy SEO and speed issues while integrating advanced UX features like product calculators and IR camera configurators.
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In which international markets did Crowd help Optris expand?
Crowd’s localisation and global media strategy targeted key B2B audiences across the European Union, the United States, and China, ensuring cultural relevance and platform compliance in each specific region.
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Does Crowd specialise in marketing for industrial technology brands?
Yes. Crowd partners with B2B tech, engineering, and manufacturing companies to translate complex technical offerings like infrared measurement technology into engaging, high-performing digital campaigns.
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How did the new digital strategy impact Optris' business?
The campaign delivered faster website load times, higher organic search rankings, increased global organic traffic, and stronger brand visibility and lead generation across all targeted international markets.