Launching Baxter’s Voalte Mobile in Europe through optimised content, media engagement, and ongoing case studies to boost brand awareness and lead conversion
Campaign summary
Crowd was selected by healthcare leader Baxter to help launch its communication product, Voalte Mobile, into the European market. Central to the project was a creative plan, focusing on a clear articulation of the product’s value through tailored content. A user-friendly website, supported by SEO research and a social media plan, delivered consistency across all brand messaging. An impactful launch event at the HETT show boosted visibility, while ongoing efforts like case studies, collaborations, and webinars positioned Voalte Mobile as a strong healthcare communication solution in Europe.
Challenge
Voalte Mobile’s expansion into Europe presented several time-sensitive challenges, typical of a product launch in a new territory. Accordingly, Baxter required a robust strategy which covered brand awareness, lead conversion, and localised content preparation.
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Solution
Creative Strategy
We developed a comprehensive creative strategy to effectively communicate Voalte Mobile’s value proposition. This involved identifying target profiles and user selling points, crafting compelling claims, and a competitor analysis to identify opportunities. A detailed media strategy was developed to reach the target healthcare audience through organic and paid media channels, driving high-quality B2B leads through advanced performance marketing and targeted paid advertising.
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Solution
Web & social
Crowd crafted a user-friendly website with optimised content and engaging UI/UX design, supported by comprehensive search engine optimisation (SEO) research to ensure maximum organic visibility in the European market. A social media plan and content calendar were also implemented to create engaging content and maintain consistent brand communication across all digital channels.
Impact
Crowd’s involvement in the launch event at Health Excellence Through Technology (HETT) helped to boost brand awareness and lead conversions. Our content creation and localisation services were integral to the launch, with a series of case studies, collaborations, and webinars helping to spread awareness to potential customers. This was supported by Crowd’s global B2B marketing specialists to ensure clinical and cultural relevance across the EU. By providing continuous support post-launch, we were instrumental in establishing Voalte Mobile as a strong communication solution in the European healthcare market.
Reduction in all communication time between caregivers
Healthcare providers said it helped them accomplish tasks more quickly
Increase in frequency of interprofessional bed rounds
Reduction in potential communication failures
Client Testimonial
Crowd have done an exceptional job in delivering some of our strategic projects including coming up with a new brand for our company, building a new stand with our new branding to be used for conferences and events, helping us build branded materials for our conferences and helping us build our new branded website for our company. Sharon and the team are incredible hard workers, always going out of their way to help us as well as being highly knowledgeable in their area of expertise.
Fabio Kerracher
Product Manager – Pharma UKI & Nordics,
Baxter
FAQs
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What services did Crowd provide for Baxter?
Crowd delivered a creative strategy alongside content creation, localisation, and website builds with search engine optimisation (SEO), coupled with media advertising, paid strategy, and event amplification for the European market.
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What were the results of the Baxter Voalte Mobile campaign?
The integrated launch strategy helped establish Voalte Mobile in Europe and contributed to an 82% reduction in caregiver communication time, a 20% increase in interprofessional bed rounds, and a 59% reduction in communication failures.
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Does Crowd specialise in healthcare and pharma marketing?
Yes. Crowd partners with pharma, healthcare, and medical technology brands to deliver compliant, highly targeted B2B strategies, digital platforms, and performance-driven campaigns.
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Can Crowd manage international product launches?
Yes. Crowd supports global businesses with comprehensive go-to-market strategies that include localised content creation, event amplification, and multi-channel media planning across Europe, APAC, the US, and the UAE.
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How did Crowd support Baxter at the HETT healthcare event?
Crowd provided comprehensive event amplification, which included developing a new brand identity, designing a custom exhibition stand, and creating branded marketing materials to maximise visibility and lead generation.