Providing an elevated social and content strategic framework for Sedar Global
Sedar Global is one of the few legacy brands of the Middle East with more than 130 years of traditional heritage in home-decor and interior design. Over the years, Sedar Global has been winning hearts through its product range, exclusive designer IPs and customer service.
Sedar Global brings together international trends to deliver bespoke designs to its customers, allowing it to be a trailblazer with a guarantee of delivering robust, long-lasting products.
Reaching their 125th business anniversary, Sedar Global repositioned itself with the motto ‘YOUR SPACE YOUR ART’, a creative direction tailored to millennials and digital savvy audiences, giving the brand an affable, associative, and artistic look and feel. The new direction allows for greater freedom for creation of creative assets and copywriting, while also refreshing its store designs and layout to mirror the brand’s new objective – capturing the hearts and minds of all age groups and interests.