Marketing campaigns from Crowd

Swim Against Plastic

Crowd has supported Plastic Oceans International as a charitable partner since 2014

In March 2019, Plastic Oceans International and Breathe Conservation collaborated to support the ‘Swim Against Plastic’ initiative – a world-record attempt by endurance swimmer Sarah Ferguson. Her goal was to swim the entire 40-mile coastline of Easter Island in order to raise awareness of marine plastic pollution and the huge challenges faced by our oceans.

As a team of ocean lovers that swim, surf and enjoy the sea daily, this not-for-profit’s mission is close to our hearts and we are proud to be their marketing support partner.

Challenges

Over 300 million tonnes of plastic are produced annually. 8+ million tonnes of plastic are dumped in the oceans over the same duration. Less than 10% of all plastic gets recycled. The situation is a disaster, and we urgently need to raise awareness and inspire action that will help end the growing problem of plastic pollution in our oceans.

It is vital that we create initiatives that target school children, corporate influencers, policy makers and consumers.

Inspire people to care about the issue and desire to be part of the solution and do what we can to shift the global reliance on plastic.

Solution

Securing her place in the history books, Sarah Ferguson successfully broke the world-record and swam around Easter Island in an incredible 24-hours, non-stop. Crowd’s team filmed her entire journey, and the achievement was broadcast on the world’s broadcast media, as well as Plastic Oceans’ digital channels. This news story raised awareness of the global challenge.

Our support of the project was wide-ranging. From general consulting on all aspects of marketing and communications, to providing guidance for the Plastic Oceans team on social media, sponsorship development, influencer outreach, content and event planning. We wanted to make sure that this exceptional initiative had as much global exposure as it could.

Our charitable partner support services for Plastic Ocean, since 2014, include: Paid Media Management, Social Media Strategy, Newsletters and EDM, Video Campaigns, Technical Development, Interactive Pollution and Solution Mapping on Websites, Infographics and Animation.

Every element we produce engages and encourages people to support Plastic Oceans by signing-up as volunteers, donating, and learning about how to take positive action.

Results

+300k
Video Views on Social Media
98%
Increase in Social Media Engagement
5mins
Average Dwell Time
We knew this global campaign would be challenging to organize and successfully implement in such a short window of time. Which is exactly why we turned to Crowd, knowing that they have continuously delivered stellar marketing and communications results for us for over three years now.
Julie Andersen
Global Executive Director at Plastic oceans international

Like What You’ve Seen?

Crowd have delivered hundreds of successful marketing campaigns like this one and we are always looking towards the next challenge. Complete the form below and your nearest Crowd marketing expert will be in touch.

Speak To Us