Crowd established that DENSO was a respected brand, but its market exposure was far from optimised. We quickly identified areas of opportunity and structured a social media-focused marketing strategy that conveyed DENSO’s industry unique strengths. Participation at the world’s leading automotive trade event proved to be a powerful platform from which to educate and inform our target audience groups. Attending the IAA motor show in Frankfurt, we successfully amplified DENSO’s presence using pre- and post-event tactics and a digital marketing strategy that targeted our audiences.
Using strategic social outreach and paid media, DENSO also launched an influencer campaign. European brand ambassador, racing driver Tom Coronel, created the buzz the brand needed, while his video session at the event enabled us to reach new online audiences across Europe. Strategic Paid Media campaigns for DENSO have also attracted quality applicants and engineering talent. Talent acquisition is also a marketing priority.