Marketing campaigns from Crowd

Luxury Real Estate on Palm Jumeirah

Website for Luxury Real Estate on Palm Jumeirah, United Arab Emirates

W Residences is a global property development company that offers those that own apartments and townhouses in their resorts a way to enjoy the same stunning amenities and services that the W’s global hotel guests do.

When planning the company’s 2020 global campaign and China strategy, Crowd was asked to build the W Residences website for their Palm Jumeirah property.

Challenge

Working with W’s global brand team based in the US, Crowd had to adhere to the strict guidelines provided for website design and development. The site needed to effectively communicate the sales values and benefits of the W Residences in Dubai to a regional and international audience, while delivering a fully-optimised, SEO-enabled, digital experience.

Solution

Crowd worked within the brand parameters to create a beautiful website and positive outcome for this prestigious global hospitality brand.

The site has been designed to inspire its digital audience and capture leads, encouraging luxury property enthusiasts to invest in a fully-serviced, beachside home at the Dubai-based luxury W Hotel Resort on the Palm Jumeirah.

Results

65%
increase in organic traffic in second month
1st
position for two non-brand keywords
50%
of targetted keywords on first page
It’s been a great experience working with the Crowd team on launching our website. We admire the value they bring in terms of creativity, efficiency, passion and clear understanding of our target markets. Always a pleasure working with them.
Hala Ramzy
Marketing Director

Like What You’ve Seen?

Crowd have delivered hundreds of successful marketing campaigns like this one and we are always looking towards the next challenge. Complete the form below and your nearest Crowd marketing expert will be in touch.

SPEAK TO US