W Residences is a global property development company that offers those that own apartments and townhouses in their resorts a way to enjoy the same stunning amenities and services that the W’s global hotel guests do.
When planning the company’s 2020 global campaign and China strategy, Crowd was asked to build the W Residences website for their Palm Jumeirah property.
Working with W’s global brand team based in the US, Crowd had to adhere to the strict guidelines provided for website design and development. The site needed to effectively communicate the sales values and benefits of the W Residences in Dubai to a regional and international audience, while delivering a fully-optimised, SEO-enabled, digital experience.
Crowd worked within the brand parameters to create a beautiful website and positive outcome for this prestigious global hospitality brand.
The site has been designed to inspire its digital audience and capture leads, encouraging luxury property enthusiasts to invest in a fully-serviced, beachside home at the Dubai-based luxury W Hotel Resort on the Palm Jumeirah.
It’s been a great experience working with the Crowd team on launching our website. We admire the value they bring in terms of creativity, efficiency, passion and clear understanding of our target markets. Always a pleasure working with them.
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