Marketing Campaigns From Crowd

Luxury Real Estate on Palm Jumeirah

Website for Luxury Real Estate on Palm Jumeirah, United Arab Emirates.

W Residences is a global property development company that offers those that own apartments and townhouses in their resorts a way to enjoy the same stunning amenities and services that the W’s global hotel guests do.

When planning the company’s 2020 global campaign and China strategy, Crowd was asked to build the W Residences website for their Palm Jumeirah property.


Working with W’s global brand team based in the US, Crowd had to adhere to the strict guidelines provided for website design and development. The site needed to effectively communicate the sales values and benefits of the W Residences in Dubai to a regional and international audience, while delivering a fully-optimised, SEO-enabled, digital experience.


Crowd worked within the brand parameters to create a beautiful website and positive outcome for this prestigious global hospitality brand.

The site has been designed to inspire its digital audience and capture leads, encouraging luxury property enthusiasts to invest in a fully-serviced, beachside home at the Dubai-based luxury W Hotel Resort on the Palm Jumeirah.


  • 65%
    increase in organic traffic in second month
  • 1st
    position for two non-brand keywords
  • 50%
    of targetted keywords on first page

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