Global Social Media Campaign to Encourage Visitors to Sichuan, China
A beautiful part of Southwestern China, Sichuan is a hidden gem, but limited numbers of western tourists visit. As a result the Tourist Board asked Crowd to create an awareness and attraction campaign to raise awareness of this unique Asian destination, and establish an engaged and informed audience for future campaigns.
Crowd’s experience in the creation of large-scale, national destination marketing campaigns, as well as several regional campaigns in both the US and UK, meant that we had the experience required to achieve what Visit Sichuan needed.
We are also one of very few global agencies with a strong presence in China, making us the perfect strategic partner for this complex marketing project.