Ras Al Khaimah Tourism Development Authority needed to create more awareness for the emirate, to encourage visitors and to drive online bookings.
Highlighting the emirates’ various brand pillars of Adventure; Beach and Leisure; History and Culture, the #iFoundRAK campaign was launched by a number of marketing agencies in early 2019.
Following the campaign’s launch, Crowd were approached to consolidate marketing output and strengthen the campaign. As lead agency, we created and delivered strategic marketing and a paid media campaign that significantly boosted hotel bookings across the destination, driving social media growth and engagement, and increasing traffic to the website.
Together, we created a campaign that would deliver exceptional results.