Crowd used a phased approach to systematically address the challenge of sustainability, gradually transforming Spreadshop into a more eco-conscious and customer-focused brand. The task required careful analysis and strategising to develop a marketing approach that would resonate with consumers, highlighting Spreadshop’s commitment to sustainability.
We began by launching the Journey website; a content hub that aims to tell (and record) the story of Spreadshop’s move to become a more sustainable company. Using stories in this way allows Spreadshop to communicate the wins (and losses) of their journey in an honest and transparent way and provides a destination for incoming links from other websites and social media.
Crowd is now marketing the new brand proposition out to Spreadshop’s audience, while also bringing new people into the brand via a best practice social media strategy. We have developed a dedicated TikTok content strategy, publishing daily onto the platform, as well as an active Instagram channel to best reach and engage our target audience.