Creative inspiration for this campaign came from the airlines’ new Dreamliner 787 fleet of aircraft. Highlighting the superb features on board, and the excitement that new adventures can bring, the “Dream Flight, Dream Price” campaign had a perfect take off.
Visual creative focused on the relaxation and comfort when flying with China Southern Airlines. We also wanted to show potential passengers the excitement that is possible around their next dream holiday.
This visually creative campaign took on strategic impact in the form of a large-scale outdoor display campaign. Targeting high exposure environments, our adverts ran at Piccadilly, Paddington, Liverpool Street, Waterloo and Victoria London Underground train stations and at a number of high profile sponsorship advertising at a series of Premiership Football matches.
We also used a winning combination of display advertising and high profile prize sponsorship at two of the UK’s leading horse race events.