The revamped Dorset Mind website achieved remarkable results. The improved user experience made it significantly easier for individuals to find the information and resources they needed. With a more streamlined user journey, users could access help and information quickly and effectively.
The introduction of a sticky site header, featuring prominent calls to action such as ‘Urgent help’ and ‘Donate,’ encouraged active involvement from visitors, enabling them to contribute to the charity’s noble cause effortlessly. The addition of an events calendar allowed users to explore and participate in activities aligned with their interests, fostering greater engagement with the organisation.
The integration of the new CRM system transformed the way Dorset Mind managed its communication strategy. With a centralised approach, staff members could efficiently respond to inquiries without the need to check multiple inboxes, improving overall customer service.