Marketing campaigns from Crowd

Delivering the Dubai Advantage

Promoting Dubai as the world’s best destination for business

Having worked in Dubai for many years, Crowd know what a great place the Emirate is to do business. It acts as a hub for many different sectors, and with business and entertainment facilities that are second-to-none, it continues to attract the world’s biggest companies and entrepreneurs.

Challenges

The Dubai FDI approached us with a requirement to highlight some of the other, less talked-about opportunities that Dubai has to offer. With programs and initiatives that provide support to numerous facets of modern business including artificial intelligence, autonomous transport and blockchain technology.

Solution

Designed as an ongoing program, which aims to eventually provide tailored content for various business sectors, the brand had to be simple, accessible and have a global appeal.

Crowd created a bold, modern brand which could be used across all deliverables and which would appeal to FDI’s international audience of potential investors and business people. The brand uses the renowned ‘Dubai’ typeface that will already be familiar to visitors of Dubai, iconography and dynamic photography to convey the forward-looking and exciting atmosphere of Dubai as a destination for business.

Launched before Dubai royalty at the Investment week event, the brand has been used across multiple channels such as a website thedubaiadvantage.com, printed materials and even an exhibition stand for both the 2018 and 2019 Websummits in Lisbon which saw Crowd supply a VR experience for stand guests.

We have also helped the Dubai FDI with a campaign for the Chinese market delivering both a strategy and WeChat site.

Results

45+
Ad impressions
11.63%
CTR to hotel sites
600k+
Clicks to landing page
Please convey my deep appreciation for the professional and outstanding work produced for Dubai FDI.
HASSAN MOHALAL
Director, Policy & Studies at Dubai Investment Development Agency (Dubai FDI)

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