Marketing campaigns from Crowd

Business Review Microsite

Digital Business Report – Creating an interactive microsite for Dubai Airports

Dubai Airports (DXB) is the busiest airport by international passenger traffic – 89 million passengers in 2019.

In 2013, Crowd were asked to develop a digital Annual Business Report for Dubai Airports in English and Arabic. Progress and development news needs to be shared with partners, government agencies and stakeholders, and this digital format instantly improved both readability and reach. As frequency and volume of communications evolved, a new Business Review Microsite was needed.

Challenge

Previously, the Yearbook was ‘fixed’ and only published annually – content quickly went out of date. Content now has to be updated quarterly, so things had to change. To do this, the communications staff needed to update the report in-house to avoid delay. The Business Review Microsite had to be accessible, easily updatable, and make information come to life.

Solution

The Dubai Airports Business Review Microsite is a mobile-friendly, WordPress microsite in English and Arabic. This easy-to-navigate scrolling page incorporates videos, carousels and animations for each area of interest, and there is an archive for older posts so that valuable PR content builds up over time.

Our deep understanding of the client’s needs and audience interactions informed our development and report interactions. Data intelligence and audience insights guided the development team. As a result we created an accessible, interactive, animated and archivable digital report format that everyone enjoys to read.

We carefully track the areas of reader interest, allowing us to focus on the content that matters. Data analysis and content strategy helps us design and improve the customer experience. As one of the first assets to incorporate Dubai Airports’ new branding, this report is an extension of DA’s new corporate brand, helping to familiarise employees and reader audiences with its fresh identity.

Results

40%
Improvement in Page Load Speed, Especially on Mobile
300%
Increase in Page Count, Which is Conducive to Better SEO
171
Countries Accessed in First Two Months
If you are the kind of person or organisation that likes innovative thinking, timely delivery, creative design and robust digital solutions, then you’ll like doing business with Crowd.
Lorne Riley
Director - Corporate Communications

Like What You’ve Seen?

Crowd have delivered hundreds of successful marketing campaigns like this one and we are always looking towards the next challenge. Complete the form below and your nearest Crowd marketing expert will be in touch.

Speak To Us