Uber For Business (U4B) proudly owns a high market share when it comes to transport and food delivery services. With the brand expanding its business verticals across the world, the client required an effective paid media strategy to drive further penetration across European and African markets including the United Kingdom, The Netherlands, Germany, Sweden, France, Iberia (Spain and Portugal) and South Africa.
Leading with an umbrella creative concept to communicate the value propositions for Eats and Business Travel, Crowd adapted and localised creatives to resonate more and deliver higher ad engagement for our audience pools. Focusing on LinkedIn as a primary channel, campaigns were optimised for native form submissions and website sessions to service-based landing pages.
Crowd also supported with demand generation to create relationships with prospects and generate a healthy pipeline of marketing qualified leads within Adobe Marketo.