Crowd based it’s solution around Costa Coffee’s previous loyalty proposition: ‘Nothing Beats A Costa Except A Free Costa’ which was initially launched in Kuwait. Our idea was to dramatise how ‘nothing beats’ the simple pleasure of sharing a coffee with friends and family – something that has become increasingly important post-lockdown. We re-framed ‘Nothing Beats A Costa’ to illustrate those ‘unbeatable’ moments that Costa Coffee can bring throughout the day – from that purposeful walk to the office, to catching up with friends while out shopping.
To celebrate the simple joy of sharing a coffee, and highlight the benefits of the app, we created a 60 second promotional video that reflected a day in the life of a Costa Coffee store experience. The video reflected the UAE’s diverse audience and featured Local Arabs, Expat Arabs, Westerners and Asians, and ran in both English and Arabic across the region.
The story was created in a modular style to allow us to create bite-sized, audience specific content for social media and display advertising. Intelligent campaign planning ensured we reached our audience on the right platform, with the right creative, and at the right time of day, and drove traffic directly to both Apple and Google Play stores.