Web Design and Build

How we Approach Website Design and Development

Our web design and build service involves six stages, from discovery to delivery to support, each with clearly defined objectives.

During the Discovery Workshop stage we gather the requirements that the project must meet. The data collected at this workshop typically consists of: user and business needs, possible integration of social media, webshops and third party systems such as Mailchimp or Zoho with the new website, and data protection requirements. We will assess the design (Brand USPs, logo and theme) and content needs for the website at this stage. Crowd may also perform further competitor analysis or user testing depending on the scope or budget of the project. At the end of the discovery workshop, we will provide a detailed technical specifications document, a tech stack, and an (updated) proposal based on the findings of our research.

Next, in the Definition stage, with UX in mind, we will outline the structure or sitemap of the website and work on the layout as per best practice for your target audience and objectives. The sitemap will be presented in wireframes, or as a visual guide representing the skeletal framework of the proposed website. We ensure a dynamic, responsive and easy to use site regardless of the device it is accessed on.

The Design stage is to develop a creative route, after which we will design the complete website. Brand guidelines and creative resources will help us to create concepts for the design of the website. Our designs are always built with the user group in mind, look fantastic and are easy to navigate and interact with.

The Development stage involves the coding of the design finalised in the previous stages. We build front end templates and develop back end functionalities and integrations. At this stage, we will enter the content into the design and ensure that social media and reporting is integrated into the build of the website.

The Delivery stage is for reviewing and fine-tuning. Once development is sufficiently complete, we will begin rigorous internal testing of the site functionalities on all specified devices. The site will then be handed over to you for review. We would ideally conduct the handover at a meeting or training session, which we will host for as many team members as required. We will make any amendments or updates that come up in these sessions.

The Support stage takes care of service contracts and service level agreements with the site CMS. It is important to keep your site up to date with the latest technologies to prevent data breaches and leaks, spam and hacking. We audit, advise and assist with all such post development issues.