What is a Virtual Event or Conference?
An online event or conference consists of a digital platform that acts as a hub for speakers or delegates to get together via video conference. A virtual or hybrid event platform typically includes a registration module with a dashboard where attendees can control what seminars or one-to-one sessions they attend.
Why Should I Hold a Virtual Event?
Online events benefit from being relatively inexpensive to run.
If you compare the cost of booking conference centres or hotels, flights and accommodation for speakers and attendees the cost can be prohibitive, and showing return on investment is a challenge.
Alternatively, an online conference will allow your organisation to meet virtually with potential customers via video conference from their own offices, homes or nearest coffee shop.
As well as needing less investment, in terms of staging a live event, a virtual event may well achieve greater take-up by being easier to attend around other work meetings and home life.
Cutting travel also dramatically lowers the carbon footprint of the event, which contributes to meeting the Corporate Social Responsibility targets set by many companies and governments globally.
Data collection for future action is also guaranteed, where perhaps at a live event you may have been reliant on collecting business cards.
Certainly during the pandemic, where many people around the world were forced to work via video conference, the online event has proved a successful way to engage with new customers in an economical, convenient and sustainable way.