What Is UX/UI Design?
UX design is the process of creating a meaningful and relevant experience for users that are interacting with your digital platform. It involves the creation of an intuitive layout using universally recognisable patterns, icons and ensuring clear navigational signposting. The goal here is to create the best user experience by organising information hierarchies effectively. UX design can extend beyond the digital frontier and into the physical world.
UI design represents the aesthetic side of your digital platform, and determines the specific visual look and feel of your interface. UI design is the process of creating design decisions that tell a cohesive story. This involves everything from the colours, typography, and other design choices.