What is Social Media and Community Management?
Social Media and Community Management refers to the creation and maintenance of a brand identity on social channels. The Community Manager humanises the brand and deals with its interaction with its audiences on social channels.
The broad purpose of social media and community management is to ensure that a brand’s social channels are managed in a consistent manner, and in a way that the brand’s identity remains recognisable and responsive in all its communications with its audience.
Why is Social Media and Community Management Important?
Social media channels provide one of the most important communications platforms for brands. So, having a strong social presence online is an important way to be visible where a bulk of a brand’s audience may be spending their time.
Being on social media also provides brands with opportunities to create memorable online experiences for their customers through eye-catching content and a unique voice. None of this potential can be capitalised upon without good social media and community management.
