What Is SEO/SEM?
SEO is a critical component in helping you to get your website found on search engines. An effective SEO strategy will involve identifying, prioritising, and optimising the voice, image, and written content of your website.
A successful implementation of SEO strategy incorporates and manages technical page set-up, written content and language relevance in a holistic manner. Factors such as social media, inbound/outbound links and PR can also contribute to good SEO. There are regional factors to consider, so it is important to ensure that region specific strategies are developed as part of the wider plan.
A good SEO strategy will meet the needs of search engines to ensure that visitors find what they are looking for quickly.