What is Media Planning and Buying?
Media Planning and Buying is a research-driven process meant to define how advertising placements can be used to achieve a brand’s goals.
The process often also involves building effective relationships with key media partners in all global markets relevant to a brand.
The goal is to develop a strategic approach and detailed plan for the placement of adverts across online and offline channels that makes the most effective use of the available marketing budget.
At the core of media planning is the negotiation and implementation of a brand’s media content in the most cost efficient way through ongoing analysis, optimisation and performance reporting.
Why is Media Planning and Buying Important?
Strategically targeted Media Planning and Buying can greatly amplify key brand messages and create impact -from increasing brand awareness to achieving business growth.
It can help a brand reach and engage new relevant audiences, and drive desired actions from them, thus moving a target audience along the customer journey from the moment of initial brand awareness to making a purchase.
