Media planning and buying helps you optimise your advertising spend. It covers both online and offline channels over digital and traditional advertising platforms helping to spread your message further.
Media Planning And Buying
What Is Media Planning And Buying?
Media planning and buying is a research driven process that defines the placement of advertisements in order to achieve your brands goals. The aim is to build effective relationships with key media partners and global markets. This involves the development of a strategic approach and a detailed plan for the placement of offline and online ads in order to make best use of the marketing budget.
Make your message go further.
Why Is Media Planning And Buying Important?
The successful implementation of media planning can amplify your brands key messages and create impactful growth through increased brand awareness. This in turn helps your brand to reach and engage with new audiences, and drive desired actions. We utilise a data driven approach to determine key audience personas and determine the most effective channels to reach the target audience. We then provide a comprehensive plan for optimised advert placement.
Our Process
We believe in transparency with our media planning and use a data led approach to strategy creation. Crowd has produced a 4 step process for creating a media plan.
- Define brands business and campaign goals
- Conduct landscape analysis
- Identify key audience personas and behaviours
- Identify key channels
We then comprehensively report and measure to optimise the campaign performance.
Ready To Spread The Message Further?
If you are looking to optimise your brand’s advertising, then get in touch with our experts.