Bringing The Big Idea To Life

A well-coordinated campaign strategy ensures a big idea has an even bigger impact. By using Strategic Foresight we utilise in-depth market research, historic data, local and global insights, cultural trends, and extensive competitor analysis to define our approach, minimise risk, and maximise return on investment (ROI).

What Is A Marketing Strategy?

A marketing strategy defines what success looks like and how our campaign will reach those goals. We do this by outlining the route that is required and what milestones need to be hit to reach the endpoint.

Every marketing strategy will be based on extensive research, data analysis and competitor insights. Once this information is interpreted, it provides a solid foundation and a base level of expectation before any budget is spent.

It is crucial to have a clear vision of what the business objectives are before the strategy phase. This could be selling more products, raising awareness, or increasing business leads. The end goal is at the core of all strategic activity and is measured through reporting metrics or Key Performance Indicators (KPIs), which are built into the campaign plan from the beginning. The strategy will be refined in collaboration between the agency and the client so that budgets and expectations can be set.

Why Is A Marketing Strategy Important?

Your marketing budget is a finite and precious resource. The marketing strategy ensures this resource is used as effectively, and as efficiently as possible, and outlines where and how budget will be allocated in both the short and long term.

By basing the strategy on data and research, campaign teams can confidently forecast expected results that are agreed upon before further activities commence. This approach prevents wasted budgets and unnecessary expenditures on content creation, creative endeavours, and advertising spend. Every penny counts.

Our Approach

For each project we:

• Establish the basic requirements on a business level
• Make recommendations based on the established requirements and budget
• Take a holistic approach to marketing and considering previous and concurrent activities

Once these three points have been agreed, we apply our Strategic Foresight and utilise research, data analytics, and expertise to define a measurable end point. Once live, we ensure that we are tracking and measuring results against the defined Key Business Indicators (KPIs) to optimise success.

Marketing Creative and Production

Once we have defined the campaign goals, and the creative strategy, asset production can begin. Our talented creative teams are then carefully briefed to deliver marketing ideas that bring the strategy to life, engage the target audience, and deliver the intended outcomes.

We cover all areas of production, including graphic design, motion graphics, videography, photography, and copywriting. Our team works closely with one another across various disciplines to maintain a cohesive vision that is on-brand and on-message.