What Is A Marketing Strategy?
A marketing strategy defines what success looks like and how our campaign will reach those goals. We do this by outlining the route that is required and what milestones need to be hit to reach the endpoint.
Every marketing strategy will be based on extensive research, data analysis and competitor insights. Once this information is interpreted, it provides a solid foundation and a base level of expectation before any budget is spent.
It is crucial to have a clear vision of what the business objectives are before the strategy phase. This could be selling more products, raising awareness, or increasing business leads. The end goal is at the core of all strategic activity and is measured through reporting metrics or Key Performance Indicators (KPIs), which are built into the campaign plan from the beginning. The strategy will be refined in collaboration between the agency and the client so that budgets and expectations can be set.