What is Localisation and Transcreation?
It is not sufficient to rely on automated plugins such as Google Translate. Though this system does a great job in making the text more-or-less readable to different language speakers, the generated copy is prone to mistakes and misunderstandings of context, depending on what is being discussed. Some languages, such as German for example, often employ different words depending on the overall sense of what’s being conveyed.
Therefore, having a native German speaker that can work on copy targeted at the German market is an essential step if you are to be 100% sure that campaign content is clearly understood and incorporates any social or cultural additions that will boost messaging relevance.
This is equally as important for image use as well as written content.
Being understood is key, and spending the time and budget required to ensure that your content has power and clarity also great benefits when it comes to creating a good impression with your audience. Simple and relevant communications will also help you build natural rankings with important search engines in target markets.
Why is Localisation and Transcreation Important?
It is not sufficient to rely on automated plugins such as Google Translate. Though this system does a great job in making the text more-or-less readable to different language speakers, the generated copy is prone to mistakes and misunderstandings of context, depending on what is being discussed. Some languages, such as German for example, often employ different words depending on the overall sense of what’s being conveyed.
Therefore, having a native German speaker that can work on copy targeted at the German market is an essential step if you are to be 100% sure that campaign content is clearly understood and incorporates any social or cultural additions that will boost messaging relevance.
This is equally as important for image use as well as written content.
As well as being fundamentally understood, spending the time to make your content clear also has benefits in creating a good impression with your audience and also achieving high search rankings in destination countries.
