What is Conversion Rate Optimisation?
Conversion Rate Optimisation maximises the proportion of your digital audience that takes desired actions on your website, social media or any other digital campaign. For example, the process can be used to monitor and optimise the performance of paid digital campaigns for your brand.
In essence, CRO drives conversions— lead forms, purchases, newsletter subscriptions, click-through from advertising, and so on. CRO keeps brands focused on the customer, and helps them create the best possible customer journey maps and user experience. Since data is required to make educated decisions, CRO works hand-in-hand with Analytics to optimise the performance of campaigns and websites.
Why is CRO Important?
Well optimised campaigns lead to a higher click-through-rate (CTR) and a lower cost-per-click (CPC), resulting in better web traffic and conversion rates. Such optimisation requires an in-depth understanding of what has worked and compelled your audiences to take action. CRO strategy does this analytical work for your brand and allows us to make well-informed recommendations, in turn enabling you to see higher ROIs. In order to spend less on advertising and achieve higher profit revenues, CRO is essential.
