Our Process Of Science And Magic
Our process for a creative campaign blends science and magic. We start with in-depth research and data analysis of both the marketplace, competitors and the target audience. Consistency of message is crucial in cultivating consumer trust and understanding. This approach is hugely beneficial for helping consumers realise why they need that product or service.
We always recommend a 360 degree workshop, which allows us to devise a holistic approach for our clients and ensure that we are solving the correct problems. This in turn enables us to bring everything together in a clear and effective creative proposition.
Once this has all been agreed with the client, Crowd will then present various creative routes to discuss and take forward. When we have agreed, the chosen campaign is brought to life by our team of world-class designers and copywriters. The campaign will be designed to cover the selected platforms and channels in the media strategy.
We continually test and optimise every campaign on its effectiveness, therefore ensuring that the correct creative and media are being amplified. This gives us total transparency, as well as delivering increased market understanding and results.