What Is Brand Development And Guardianship?
In simple terms, brand development is the process that establishes a unique identity for your brand. It is everything from the colours you use to the type of language you communicate with. It is this process that allows you to differentiate your brand from competitors. There are a lot of people in the world, each unique in their own way. The same is true of brands.
We start this process by defining what the purpose, value, and tone of the brand is. This is important as it informs everything that the brand stands for and forms the pillars of the identity. The brand identity communicates the brand’s promise to its audience, and therefore must remain consistent across all channels. This is where the guardianship comes in, as a protective measure to ensure that all communications are kept to a high quality and represent the brand accurately. Consistency is the key to success.