Our Marketing Services

Crowd offers a range of marketing services that can help you reach your business goals. Bringing together an international team of experts in key markets around the world, we consistently deliver results for our clients which amplify demand and make assigned marketing budgets work harder.

Taking the same methodical and analytical approach to all our services helps deliver successful campaign outcomes, and in combination with our best-in-class creative and technical delivery, Crowd continues to meet and surpass our clients’ expectations.

Creative & Content

Creative Marketing Campaigns

Our approach to creativity follows our rigorous dedication to research and exploration. With a thorough understanding of the market and your audience, our talented creative team will bring ideas to the table that help you stand out from your competition.

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Marketing Strategy and Production

Defining the end point of your marketing activity and planning how to achieve it with strategies based on research, data analysis and expertise. Crowd ensure that your campaign will stand out and deliver the maximum bang for your buck.

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Brand Development and Guardianship

Brand development builds your brand’s unique identity in the market and brand guardianship maintains it across all your content and communications. Proper brand development and guardianship is essential not only to stand out among competitors, but also to remain agile.

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Content Translation, Localisation and Transcreation

For content to truly resonate with your international audience, the process of transcreation is essential. Incorporating nuances of language, cultural and social factors and spanning the written word, photography and video, it should play a key role in your global marketing strategy.

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Web Design and Build

A well designed and responsive website is the core element of your digital marketing spectrum. Crowd has a tried and tested process to help you design and build websites, apps, or other SAAS products.

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UX/UI Design

UX and UI design together provide the right structure and look to your digital platform. Not only does UX/UI design ensure a cohesive branded look but also contributes to higher sales and brand awareness.

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Search Engine Optimisation and Marketing (SEO/SEM)

Search Engine Optimisation is what gets you found on a search engine. Apart from being important to have greater reach, good SEO can also help with building your brand’s reputation.

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Conversion Rate Optimisation (CRO) and Analytics

Conversion Rate Optimisation drives conversions and keeps brands focused on the customer journey. CRO analysis provides you with an in-depth understanding of what has worked for your audience and enables you to strategise the largest click-through rate with the smallest spend.

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Demand Generation

Market Research and Audience Insights

Market research helps your brand clearly define its audience and its expectations, preferences and desires. We achieve this through a data-driven approach to audience research.

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Lead Generation and Nurturing

Lead generation creates an audience for your brand’s product or service, and lead nurturing prepares them to buy your product or service. Crowd’s data-driven process ensures that the leads we generate for your brand are of a high-quality.

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New Market Activation

New Market Activation provides systematic solutions to brands that are completely or relatively new to a region. Even established brands require new market research, competitor analysis, and local SEO strategy when entering new markets to ensure successful expansion.

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Marketing Reporting and Data Analysis

Reporting is the only way to compare the successes of your various campaigns and formulate your marketing direction. Through reporting and data analysis, we can visualise your brand’s marketing performance and provide a data-backed strategy for future initiatives.

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Inbound Marketing and Automation

Inbound marketing reverses the direction of traditional marketing, and makes it so that customers come to the brand to know more about its product or service. Inbound marketing automates lead generation to a great extent.

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Virtual Events and Conferences

Taking your event or conference online has many benefits such as being more cost effective, better for the environment and producing better data and metrics. Crowd’s online platform has proven to be a more than effective alternative for multinational companies and governments.

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Social Media and Community Management

Social Media Management maintains your brand identity across all social channels and creates a human face for your brand. Proper social media management can help your brand create memorable experiences and bring in a large audience base into your sales funnel.

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Media Planning and Buying

Media Planning provides you with a strategic approach and detailed plan for the placement of adverts across your brand’s online and offline channels. We rely on data and research to come up with your key audience personas and channels to deliver you an optimised plan.

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