Crowd Spain

Global brands often fail to realise the importance of localised marketing. Who are you talking to? Is it in the language they understand, with the messaging they most engage with and in the places they’re most likely to be present? In this white paper, we look at how to localise your marketing message for better results.

Customers are making informed decisions on the companies they deal with and sustainability is playing an increasingly important role in that process. In this white paper we look at how companies are using their environmental commitments as brand reputation building opportunities.

Technology is transforming the way we follow and interact with sports. The smartphone revolution has provided challenges and opportunities to those involved in the sports industry which we explore in this white paper.

Search engine optimisation is an area that requires so many variables to achieve success it can seem overwhelming, but at it’s core, it’s a very simple proposition.

In this whitepaper, we look at what search engines are looking for and how we can deliver websites that meet their needs.

We know that brand consistency is vital in presenting a coherent vision of your company, but the humble PDF brand guidelines document has had its day. It’s difficult to update when new platforms and requirements arise and it can lead to interpretation, especially in global companies.

In this white paper we look at the benefits of digital brand guidelines. Online, available, updatable and a single source of truth for your company and your contractors.

Google Analytics is a powerful tool, but few understand just how powerful it can be. In this white paper, we take a deep dive into the lesser used tools to discover how we can extract vital marketing data that can measure success and create efficiencies in your marketing budget.

Based on our learnings and expertise in the property marketing sector, Crowd have created this white paper which looks at trends in marketing lifestyles, luxury developments and more.

The current COVID-19 pandemic has witnessed the world go through massive and unexpected disruption and the ability to shift and adapt to consumer expectations is essential for the survival of businesses of all sizes.

In this whitepaper, we look at how marketing needs to adapt in these turbulent and uncertain times and what the ‘new normal’ may look like.

Messaging apps are replacing the text message as our means of communicating, but are there opportunities for marketers to leverage these platforms? We also look at the rise of the chatbots and how simple interactions can produce big results.