Marketing during Coronavirus
News & Insights
Marketing during Coronavirus
The Coronavirus is changing our lives. It’s changing the way we work, play and socially interact. With Governments around the world advising their citizens to limit social contact and travel only when necessary, we’re seeing an international crisis played out in our homes and communities.
For many businesses, plans have been put on hold and staff have been dispersed potentially leading to confusion and anxiety for customers and staff alike.
Communications will play a vital role in your company’s transition through these challenging times. Keeping staff up to date and customers in the loop is going to need marketing solutions like never before.
How about some practical examples of what you could be doing?
This is something that Crowd have had good results with over a long period and now more than ever is a perfect opportunity to get some fresh insight from a potentially immobile pool of talent.
In a nutshell, a Challenge is designed to resolve business solutions through the use of internal or external thinking. You would typically ask a question. How can my airline stay in business when no one is flying? How can my destination make money when no one is visiting? The question can either be put to your internal staff who may be looking for things to think about at home, or be thrown open to the public.
Once the Challenge is defined, it’s a simple case of providing a mechanic for contact and review of submissions. The process can be as simple or as complex as you like. Crowd have a three-tiered approach for managing these Challenges from advising on further discussions to develop the idea, to orchestrating workshop sessions between contributors.
The Challenge idea not only provides potential answers to business solutions, but also provides a stream of marketing and communications which will inform customers and staff about the progressive way your company approaches problems.
As well as the recent project where Crowd have been working with StoryFutures, Crowd also built a platform for Kenwood which was used to crowd-source kitchen technology innovations from a group of food bloggers, designers and technologists.
The story of how your business is operating through the ‘Corona Crisis’ is a story worth telling. How are you keeping the wheels turning? How are you staying in contact? How are your team coping? This is an evolving story and one that is perfect for social media.
One means we have been looking at is the Collaboration Wall – a place online to keep in touch and post updates both for your remote workers and your customers. It can be used to share announcements, links to group hangouts, policies for home working, exercise routines, recipes for lunch and pictures of pyjama based conference calls!
It’s about bringing the team together, sharing content on coping and demonstrating to the outside world that you’re still running with an authentic and dynamic team doing their best to fight the spread of COVID-19.
This information hub could be a microsite with multiple collaborators and in fact we’ve been using a similar system internally at Crowd to share ideas and useful links.
You’ll miss the social contact and the sharing of fun stories amongst your team and colleagues. Why not include a poll on your collaboration wall to ask everybody for their funniest picture over the weekend? Or embed Tweets or GIFs to reflect your current mood. It’s a great way to keep your team engaged and happy throughout these tough times.
That trade show you’ve been prepping for months has just been cancelled. Your gym is closed and the Zumba classes are all cancelled. It’s time to take the show to your existing and potential customers through a social media broadcast.