LinkedIN – still a great place to do business

LinkedIN Illustration by Crowd

LinkedIn is a B2B social platform that we fully recommend businesses to utilise. Here are our top tips for your business profile…

The Profile Page

Cover photo – Your profile photo must be up to date, but many other profiles forget the strength of an effective cover photo. Don’t forget to keep it in line with your brand.

Company description – Make your company description as unique as your brand is! It will make a lasting impression on your followers.

Employees – Ensure your employees have listed themselves as working for your company; they are also your brand ambassadors!

Content Shared

Content Pillars – LinkedIn is mainly a professional platform, so make sure only business-related posts are shared. Business-related articles, job opportunities and company updates are all examples of what to post.

Creative assets – Posts that include photos increase engagement, make your post stand out with animations and videos!

Content calendars – Ensure regular content is shared through creating and utilising a content calendar.


Engage – Keep a track and reply to any comment on the posts to maintain interaction with your followers.

Network – Follow, share and like the posts of influential people within the industry.

Regulate – To make sure the profile is regularly updated, as well as high interaction levels, it would be beneficial to allocate the ownership of your company LinkedIn profile to one person.

Crowd have carried out successful campaigns across all social media channels for clients in many sectors. Why not see some examples of our work and get in touch?

PS: You can follow us on LinkedIn here.