Full Communications Package For BESIX

The Dubai skyline

It’s been a busy few months for Crowd Dubai, producing a full communications package for BESIX Concessions and Assets.

BESIX Concessions and Assets is part of Besix Group, who are a global construction and engineering firm based in Belgium with strong links in the Middle East. They devise tailor-made solutions covering the complete infrastructure lifecycle. By bringing appropriate expertise together and working with clients, they devise innovative infrastructure partnerships to better serve the local community.

Crowd presented a creative proposition and re-positioned the company with a new strapline: “Think Infrastructure Partnership.” The challenge was to sum up everything they do in just 3 words, so Crowd took part in multiple workshops to narrow it down to this strapline.

A brand book was created, ensuring that all of the assets were visualised using this new branding. The other communication assets we produced include: presentation folders, a brochure, case study templates, a PowerPoint template, a leaflet design and an e-marketing template.

Crowd also produced four videos for BESIX Concessions and Assets, filming, editing and narrating all of them. One is about safeguarding the water supply of Ajman, the other is a corporate video for BESIX Concessions and Assets and the final two are about Ajman Sewerage Plant and delivering a sustainable solution for the Ajman population.

Tom, from Crowd Dubai, said: “We were honoured to support Belgium’s most respected construction company with their communications and digital strategy on their new project. The client is satisfied with the high level of excellence of the deliverables and Crowd are now looking forward to entering the site for some awards.”

Although it was a challenge filming the video content during Dubai’s peak summer season, in 38 degree heat, it has been a very rewarding project for those involved. We also used some advanced drone footage to capture the scale of the operation.

Crowd are pleased to have contributed to the clients vision to be recognized as the leader in delivering innovative environmental and infrastructure solutions covering a wide range of community needs.

For any marketing queries, please email results@thisiscrowd.com

View the case study on our Branding Reposition for BESIX Concessions and Assets.