Crowd are pleased to be working with The Football Business Academy (The FBA) to help promote the course they offer.
The FBA is a new school dedicated to the football industry. Created for people who want to break into the football industry, the school offers a master in Football Business which provides all the necessary tools to succeed in this passionate and dynamic industry.
Crowd came up with the innovative idea of holding an introductory webinar to give people more information about the course and give them the chance to ask in depth questions about the course and to meet the professors. The webinar will be held on 17th June 2017 in Geneva, Switzerland, which is where some of the course will take place.
Crowd also built a landing page to support the idea, where people can register for the webinar. The landing page includes information about modules in the course and also features a promotional video that has interviews with some of professors and partners of the course. The landing page mimics the main FBA website in terms of colours, fonts and pictures used, to keep the brand consistent.
Crowd are also managing The FBA’s social media to increase brand awareness, engagement and drive people to the landing page to register for the webinar. Our social media team have come up with an innovative strategy and are currently implementing it across Facebook, Twitter, Instagram and LinkedIn.
Our social media team will be attending the webinar in Geneva, with Dana hosting the event and Laura carrying out live social media for The FBA. This is a huge opportunity for Crowd and we are thrilled to be taking part in the very exciting webinar.