Crowd helps Samsonite carry its responsibility to the world
Crowd worked with Plastic Oceans International to produce both an internal and consumer-facing video for Samsonite. It highlighted the iconic luggage manufacturer’s efforts to rethink its relationship with plastic, and it showcased their new production material called Recyclex. This innovative fabric technology is made from 100% post-consumer PET plastic bottles, allowing Samsonite to potentially keep millions of plastic bottles from reaching the environment each year.
Not only does Recyclex provide consumers with quality luggage, it also enables them to be part of the plastic solution and help prevent millions of plastic bottles from reaching the environment.
Inspired by Samsonite’s ‘carry the world’ strap-line we created the line ‘We don’t just carry the world we carry a responsibility to protect it’.
This line features in a video we created to communicate the idea to both consumers and businesses.