Crowd: an incredibly diverse and exciting workplace

The Iamsterdam sign in Amsterdam

We recently welcomed Melody Kroneraff on an internship in Crowd’s Amsterdam studio. Here’s what she had to say…

My university offered me the option to, instead of taking a 30 hour class, work on any skills that I would like to develop. I have been waiting for the moment that I could gain some actual work experience so I started exploring my options and sent agencies an email. Ever wondered how many companies actually want an intern for 30 hours? Well I know now; close to none.

Somehow I was very lucky, because one of the companies I really look up to offered me a spot. I was over the moon. Crowd is a world-class digital marketing agency which reach global audiences and I was going to part of that. I might have been incredibly excited.

Jet Weevers, Studio Director of the Amsterdam office, gave me a wonderful warm welcome and offered me multiple different projects to work on. It is amazing to work alongside such a driven and skilled professional who is always ready to answer any one of my questions and guide me whenever needed. In my short time here I have worked on marketing and development but also learned about how a big company with locations all around the world functions and cooperates.

On my first day I started with designing some pop-ups for a current website and it was great to be able to put my skills to use and be part of an actual project. Then I was briefed on the current project I would work on, and started writing a research report.

I won’t sugarcoat it; working 9 to 6 is tiring. Still, at the end of the day I felt so accomplished that the next morning I woke up with new found energy and determination and I couldn’t wait to see what I would learn next.

‘Practice makes perfect.’ This is what my parents used to say, and they’re right. I’ve looked up countless Photoshop tutorials when I forgot how to do A or safe B and I studied for my exams on SEO and SEA (and passed), but I never really grasped it until it was time for me to work on an assignment. And honestly, I had fun doing it! Seeing something you’ve worked on come alive is unbelievably rewarding and working on something with others creates such a wholesome connection.

Today was my last day and I got to work on a design for the Crowd landing page. There was a wireframe attached to the document already, so all I had to do was to follow that as well as their already existing website and simply remake that. Easier said than done.

I have had a couple of webdesign classes before, but only the basics so armed with a tutorial (or three) I got to work.

The first hour was spent learning how to create the foundation and once I got the hang of it, it went pretty well! It was so fun to see something I put together slowly but surely come alive.

I have to admit that I could not have done it without the help of Jet, who would correct me when I was wrong, advise me to proofread again and let me explore anything and everything I was interested in. It was really cool being able to work on different aspects of different projects.