Crowd were appointed by Razor to plan and create a global launch video for the brand new and improved Hovertrax 2.0!
We have produced a video that involves a number of influencers from around the world to promote the product authentically, alongside some professional rider shots.
Crowd wanted to work with influencers for the launch video to showcase the emotions that are felt while riding a Hovertrax 2.0 and the finished video really captures the first steps of being unsteady, to becoming a confident rider.
We worked with a number of global YouTube and Instagram influencers in regions all around the world to create an authentic global feel to the campaign. As well as authentic influencers, the video includes a professional Acrobot dancer, Kelianne Stankus, who performs some incredible stunts on the Hovertrax 2.0. Kelianne is a gymnast and dancer known for being a member of the Acrobots, a group that performs routines on Hoverboards.
It was great to work with YouTube influencers, as they were very keen to post their own Hovertrax 2.0 videos on their channels and to also share the final video. Across all channels, the influencers are collectively followed by over 1.6 million users, which gives the video the potential to organically reach a huge global audience who will be interested in Razor products.
Laura, who has been working on the project, said: “This campaign has been an exciting opportunity for Crowd, and we are already seeing great results on social media, with the influencers having already generated a reach of over 250k on their own channel videos prior to the main video launch!”
Working with global influencers had its challenges, but Crowd are absolutely thrilled with the final video and can’t wait to see the results from it.