Strategic Marketing & Communications
Strategic Marketing & Communications02
Crowd creates strategic connections that matter and our strategic marketing and communications campaigns create curiosity, desire and action.
Since 2012, we have developed creative, award-winning on and offline marketing campaigns for global governments, corporations and private enterprises – building brand experiences and engaging audiences across the globe.
As a company, we are dedicated to exceptional work and technical artistry. It’s who we are, it’s our passion, and we are at our happiest when we find different perspectives, explore new possibilities and devising surprising strategic marketing solutions for our clients.
Our Service Promise
We work with our clients to define what success looks like and how we report on it, and our process of discovery and data analysis helps us set and deliver a solid strategy. Although our campaigns are heavily data-driven, the projected outcomes and brand interaction outcomes we desire are very much human-focused.
To optimise our strategic campaigns and communications, Crowd specialise in the development and evolution of digital frameworks. Modern commercial storytelling requires innovative customer interaction, and by creating bespoke applications, interactive animations, VR video, and developing innovative navigation and functionality, we can bring communications and digital initiatives to life.
Measuring Strategic Success
Communicate a message, strategically drive sales and boost customer engagement. We measure every marketing move, and use real-time data to facilitate live optimisation of performance.
Crowd’s Communications and Content team understand how to tell a brand story. We operate globally, our translation and transcreation services ensure a core message is localised effectively.
When speaking to media or external audiences of any kind, it is vitally important to engage in a conversation. All communications must create positive curiosity if strategic coverage is to work to a company’s advantage. Crowd offers strategic communications support in all key global territories.
Internal communications are essential for companies that want to improve staff engagement or undertake a business transformation journey. Share a company’s goals, visions and successes. Boost morale and overall company performance. Internal communications matter.
Social helps brands build reputation, loyalty, tackles customers’ concerns and creates a competitive edge. All of this drives influence and revenue. It is well worth dedicating serious focus to this incredibly powerful communications medium.
A key part of a wider communications strategy , strategic use of email can be one of the most powerful digital marketing channels available. A brilliant way to get a message in front of a lot of people, we evolve delivery strategies so that the emails sent are attractive, engaging and effective. Readership metrics are measured, enabling continued improvements and the application of useful learnings for future campaigns.
Campaign Activation and Paid Media Solutions
The promotional and paid media campaigns that Crowd design and activate offer precision exposure and deliver a predicted, positive and measurable result. Synchronising the strongest mix of advertising disciplines, our data-fuelled promotions offer real-time engagement and a strong buzz that can boost brands, products and services. And because we want to purely focus on creating exceptional campaign concepts and affordable creative strategies that deliver the results that our clients have come to expect, we help our clients to buy on and offline media but, uniquely, do not take any margin. You only pay the price that the media actually costs.