Which is More Effective: Global or Localised Marketing?

Global brands often fail to realise the importance of localised marketing.

Who are you talking to? Is it in the language they understand, with the messaging they most engage with and in the places they’re most likely to be present? In this white paper, we look at how to localise your marketing message for better results.

Language and messaging

Imagine landing at an international airport and all the ad banners you see are either in the native language that you don’t understand or in another unknown language which is difficult to comprehend.

Understanding the differences

Before embarking on any localised campaign, it is critical to grasp the distinction between global and local marketing.

Hyperlocal marketing

If a new market provides variety in terms of regions as well as local population, then a hyperlocal approach would be your go-to marketing strategy.