The rise of messaging apps, artificial intelligence and how it can help your business
Messaging apps are replacing the text message as our means of communicating, but are there opportunities for marketers to leverage these platforms? We also look at the rise of the chatbots and how simple interactions can produce big results.
Picking the right platform
Messenger marketing is no different from traditional marketing in one element: businesses need to pick their medium carefully.
Growing your business is all about building trust and being helpful, loyal and having a personalised human touch.
Using chat for marketing
hat is no longer “just” a messaging app to reach out to acquaintances and especially WeChat and Facebook Messenger offer so much more beyond.