TikTok is the latest app to find an audience with younger people around the world.
Originating in China as Douyin, rapid adoption as TikTok in the rest of the world, means it’s an increasingly vital platform. In this white paper we look at formats and strategies to deliver results from advertising on both apps.
Is TikTok worthwhile for marketers to invest in?
Time and money are both investments that need to be made to quickly build up a following for brands on TikTok.
In China, millennials are the main demographic of consumers purchasing products and services.