Maintaining your brand in the digital age
We know that brand consistency is vital in presenting a coherent vision of your company…
The humble PDF brand guidelines document has had its day. It’s difficult to update when new platforms and requirements arise and it can lead to interpretation, especially in global companies.
In this white paper we look at the benefits of digital brand guidelines. Online, available, updatable and a single source of truth for your company and your contractors.
Why brand guidelines?
Brand guidelines are a tool to give your brand consistency and flexibility, and a resource to inform and inspire those who touch your brand.
A single source of truth
In the pre-digital era, brand guidelines were produced as printed manuals and distributed to those parties that needed to refer to them.
Your brand is your most valuable asset
A strong, considered brand strategy ensures your message is clear, meaningful and consistently delivered.
