How Social Media is Shaping Sports

Checking into the game: how social media is shaping sports

Technology is transforming the way we follow and interact with sports. The smartphone revolution has provided challenges and opportunities to those involved in the sports industry which we explore in this white paper.

Why social media is important to sport?

The sports industry is ever changing and expanding and by 2015 the sports industry and had fully embraced social media.

Sport and social influencer

The magnitude of sports on the economy is such that it isn’t just sports companies that want to be involved with sports influencers.


One of the biggest changes that this new age could bring about is the look of the players of the future.