On a mission to support mastectomy patients
Amoena is the world’s leading mastectomy care brand, creating beautiful swimwear and lingerie for women who have undergone a mastectomy following breast cancer.
Our ‘Supporting Confidence’ campaign expresses Amoena’s desire to provide customers with both emotional and physical support. The campaign was launched internally with a brand film and followed with a series of powerful breast cancer testimonials entitled ‘The day I was told’.
We then ran the videos on a paid media campaign on Facebook across UK, Germany, France, USA & Canada. In the first month, we achieved over 4 million Facebook impressions and 1.1 million views of the video content. Our launch campaign drove 1.2 million engagements from our target audience.