A giant budda in the jungle - part of an advertising campaign devised by Crowd in China.

Increasing social engagement for Sichuan Province

  • Video production
  • Website design & build

Visit Sichuan is a government run project with the aim to attract tourists from around the globe to the Sichuan province in southwestern China

The Sichuan province is an incredible destination, filled with wildlife, nature, traditional cuisine, and vast varying landscapes with breathtaking views. Given this, we made use of beautiful photography and video footage to produce enticing videos, graphics and content to be used for the campaign.

Sichuan is also known as the “home of the Giant Panda”, so there was an opportunity to feature this iconic and eye-catching animal in our campaigns.

Part of the mobile 'Visit Sichuan' digital tourism campaign
  • Marketing strategy
  • Social media management
  • Website design & build

120% increase in Facebook followers - 100% happy client

To promote the Chinese destination of Sichuan we created ten microsites that were linked to Facebook, Twitter and Instagram. The results exceeded the clients KPI’s expectations and increased followers across all three channels.

Ten videos were produced for Sichuan Province to be used in social posts

Crowd exceeded the KPIs

We increased the number of followers on all three channels (Facebook, Instagram, Twitter), impressions, video views and engagement.

Comparing the campaign results to previous months, we increased:

  • Facebook followers by 120%
  • Instagram followers by 246%
  • Twitter followers by 30%
  • Facebook impressions by 5454%
  • Instagram impressions by 1295%
  • Facebook engagement by 1457%
  • Instagram engagement by 181%
  • Twitter engagement by 13%

The results definitely show a positive correlation between a greater number of impressions and an increase in followers. More imagery and video content, as well as a greater level of original and educational content about the province greatly increased the engagement levels on the Facebook page, along with an impressive rise in followers.