Understanding the brand
Crowd facilitated a marketing workshop with Skretting representatives from around the world. Being able to get 20 people around one table was essential to understand challenges from different markets around the world.
Through an in-depth report, we set out a route forward for Skretting providing a set of actionable tasks colour-coded to easy, medium and hard. This meant that work could get underway almost immediately in improving elements of the website for example, whilst longer term goals could be allocated resource in the future.
We were pleased to see a good result in increased organic traffic from basic SEO recommendations that we implemented as a short-term update.