An image of a postcard designed by Crowd for London printers Rapidity.

Online creativity for printers renowned for their innovation

Making a strong impression for central London’s leading printer

Established for over 30 years and continuing to enjoy their hard-earned status as central London’s go-to printer, Rapidity’s challenge to Crowd was to reposition the brand in a fresh, contemporary way whilst cultivating an active and engaged online crowd.

A key component of the brief was to convey Rapidity’s USP of innovation in print. This involved creative solutions to display the company’s inventive print and finishing techniques, alongside inspirational examples of their work.

Rebranding work for Rapidity from Crowd

The tangible outcome of increased business enquiries – and their subsequent impact on the bottom line – ran in parallel with the less quantifiable, longer term positive contributions to the company’s market perception and brand position.

A company history graphic designed by Crowd for their client Rapidity.

The energetic team at Crowd are a delight to work with. Their quick understanding of Rapidity’s needs and technologies have helped us reposition ourselves with quantifiable success. Their fast response to our demands are always done promptly and with a smile.

Lawrence Dalton

Marketing Manager