A printed brochure for Dubai FDI as designed by Crowd.

Multi-channel campaigns

Work that works everywhere

Dubai FDI

  • Branding
  • Video production
  • Website design & build

Selling the Dubai Advantage to the world

Dubai FDI is a government body tasked with educating foreign investors about the advantages of moving to Dubai. Our brief was to bring the ‘Dubai Advantage’ to life with a video that would be shown to elite business people, and HH Sheik Hamdan Al Maktoum bin Rashid at the Dubai Investment Week.

The film was supported with social media, and was well received by both the local and the global business community. As the project was so successful, the concept will soon be rolled out into specific business sectors.

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Reception by investors and foreign markets

Dubai Advantage was well received by both the Dubai business community and the intended global audience of investors who are now able to fully appreciate the benefits of Dubai through an inspirational and accessible suite of material.

The offering is soon to expand with a range of content tailored to specific business sectors and Crowd look forward to working closely with Dubai FDI in building on the strong foundations established so far.

Muraba Properties

  • Advertising
  • e-Marketing
  • Social media management
  • Website design & build

Helping an architectural gem to shine

As well as delivering a world class website for this new residential development in Dubai, we’ve created a whole suite of marketing materials and run campaigns on social, pay per click and e-marketing. With multiple entry points, inspirational imagery and 360 degree tours of the properties, we have created a seamless, multi-touch and beautiful marketing solution.

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Mobile first landing pages with prominent calls to action
An instagram post for Muraba Residences delivered by Crowd Dubai.

Asha's Restaurant

  • Social media management
  • Website design & build

Singing the praises of Indian cuisine

Asha’s is in a global chain of restaurants founded by the famous Bollywood singer Asha Bholse. Our task was to spice up the digital experience and develop a new creative proposition to communicate the brands unique appeal. The line ‘Spices singing in harmony’ successfully brings together Asha’s legendary Bollywood career, and her unique North-West Indian cuisine.

The proposition created the foundation for a new website and a social media campaign. And after an incredibly successful launch in Asha’s traditional regions, Crowd Dubai worked in harmony with Crowd UK to help launch two new restaurants in Manchester and Birmingham.

Asha's Restaurants
Crowd produced the Asha's Restaurants website
A social post for Asha's created by Crowd Dubai as part of our social media management offering.
With appetising social posts, Asha's keeps their customer's engaged

Results

When Crowd designed the new GCC website for Asha’s, the brand message and multi-layered images formed the foundation that spoke directly to Asha’s target regional audience.

Crowd continues to deliver digital excellence to Asha’s in the form of English and Arabic social media marketing, email marketing, content creation and SEO optimisation.

Crowd’s ability to communicate Asha’s passion for culinary excellence and celebratory nature through rich imagery, captivating content and day-to-day effective digital solutions reasserts our decision in working with them now and in the future.

Sue Potter

Managing Partner

Visit France

  • Website design & build

What we did for Visit France

Working with a creative strategy already put in place by Souk, one of the UK’s leading destination marketing agencies, the challenge was to maintain a familiar tone and visual consistency throughout the website that echoed and amplified the offline campaign.

Coordination and collaboration were key to the success of this project. Working closely with Souk gave us a seamless overlap between the online and offline collateral, creating a synergistic marketing mix that maximised audience recall and engagement.

Converting significant website traffic into bookings