Selling the Dubai Advantage to the world
Dubai FDI is a government body tasked with educating foreign investors about the advantages of moving to Dubai. Our brief was to bring the ‘Dubai Advantage’ to life with a video that would be shown to elite business people, and HH Sheik Hamdan Al Maktoum bin Rashid at the Dubai Investment Week.
The film was supported with social media, and was well received by both the local and the global business community. As the project was so successful, the concept will soon be rolled out into specific business sectors.